You’re transacting $500K+ on the cloud marketplaces. But manual processes, siloed data, and missed signals are leaving revenue on the table every quarter.
Stop leaving cloud revenue on the table.
Most enterprise cloud GTMs leak revenue between silos. Labra seals the gaps. One platform connecting your listings, co-sell motion, and revenue data across AWS, Azure, and GCP, with AI working every deal.
Request a Demo
Trusted by enterprise ISVs:
90
lower op costs than DIY
72
More buyer engagement
50
faster sales cycles
30
revenue uplift in 6 months
THE CHALLENGE
Does this sound like you?
Your cloud GTM is operating below its potential.
Co-sell is registered, but slow
Cycle times are long, win rates are low, and your PDM relationship is underutilized despite the investment.
Referrals falling through the cracks
Manual copy-paste from cloud portals into CRM means data lags, duplicates, and missed opportunities.
Revenue reconciliation is a nightmare
Disbursements from AWS, Azure, and GCP land in three places. Finance stitches it together manually each month.
Funding opportunities are expiring unnoticed
You’re likely missing cloud funding you’ve already qualified for because you don’t have the bandwidth to track it.
Multi-cloud listing management is fragmented
AWS, Azure, and GCP means three portals, three workflows, three times the operational overhead.
Partner data lives everywhere
Spreadsheets, Slack threads, portal logins – no single view of which partner relationships are actually driving pipeline.
THE FLYWHEEL
Every stage of your cloud GTM, working as one.
Qualification, Co-Sell, Marketplace, and Revenue Operations now connected, automated, and compounding with every deal.
Qualification
Labra identifies marketplace-ready accounts with cloud commitments and links co-marketing spend to cloud pipeline, so buyers enter co-sell pre-qualified, and time-to-revenue shrinks.
Co-Sell
From submissions to PDM alignment and deal registration, every cloud partner engagement flows into your CRM. AI scoring routes each account to the right channel and triggers automated activation, so the right intro reaches the right rep.
Marketplace
Centralize your marketplace presence across AWS, Microsoft, and Google Cloud. Automate offers, metering, and buyer onboarding from a single control plane.
Revenue Operations
Co-sell status, marketplace pipeline, funding, and AI agent actions unified into a single RevOps dashboard with closed-loop insights feeding back into GTM to accelerate every cycle.
Channel Scale
Extend every co-sell motion through your channel. Labra automates CPPO, cross-reseller agreement tracking, and partner campaign management so your ecosystem becomes a force multiplier on marketplace revenue.
THE AI SUITE
AI-powered revenue intelligence, embedded at every stage.
Four interconnected capabilities that turn intelligence into closed deals.PartnerIQ tracks co-sell success and surfaces hyperscaler relationship health. Propensity-to-Buy ensures reps prioritize the right accounts on the right marketplace. Collab Rooms connect your team with hyperscaler reps for deal support and account mapping. AI Agents handle funding, compliance, and reporting automatically.
Follow a deal through Labra’s AI loop ↓
STEP 01 · DETECT
PartnerIQ
Unified dashboard of hyperscaler contacts, Champion Scores, and relationship health signals. GTM teams always know who to engage, and when.
- Signal Detected
- Account: ABC Corp
- Source: AWS ACE opportunity
- Champion Score: 94 / 100
- ICP Fit: Strong
- Status: Ready for scoring
STEP 02 · SCORE
Propensity-to-Buy
Multi-signal buyer analysis predicts conversion likelihood and surfaces the right channel per account, based on real buying behavior.
- Account Scored
- Conversion likelihood: 87%
- Recommended channel: Marketplace
- Readiness: High
- Priority rank: #1 of 52
- Action: Activate Collab Room
STEP 03 · ENGAGE
Collab Rooms
A permissioned, auditable co-sell environment to track deals and map prospects with live visibility, without chasing reps for updates.
- Collaboration Activated
- Co-sell space: Open
- AWS PDM: Invited
- Prospects mapped: 3
- Deal stage: Actively engaged
- Co-sell ACE: Submitted
- Last update: Today
STEP 04 · ACT
AI Agents
RevOps Agents fire next-best actions per deal. Funding Agents draft MAP and POC requests. Compliance Agents verify every submission.
- Actions Fired
- MAP funding: Drafted
- POC program: Identified
- Next action: Exec briefing
- Co-sell compliance: Pass
- Est. deal uplift: +80%
- PartnerIQ: Re-scored
When Marketplace, Co-Sell, and AI move as one, your teams stop reacting and start leading.
No one connects them like Labra
PLATFORM CAPABILITIES
One platform for your entire cloud sales motion.
Labra connects your CRM, cloud marketplaces, and partner portals into a single automated system of record so your team sells instead of manages.
Multi-Cloud Marketplace Management
Manage listings and entitlements across AWS, Azure, and GCP from one dashboard. All listing types: SaaS, Agentic AI, AgentCore, Containers, Professional Services. Private offers and CPPO management built in. Buyer entitlement auto-syncs to CRM.
CRM-Native Co-Sell Automation
Bidirectional AWS ACE sync – referrals flow in and out of Salesforce or HubSpot automatically. Sellers never leave CRM. Opportunity creation, co-sell submission, and private offer workflows are all native.
Revenue Intelligence & Reporting
Automated disbursement reconciliation from AWS, Azure, and GCP. Clean transaction data pushed to ERP (NetSuite, QuickBooks, custom). Audit-ready data flows with full logging.
PDM On Demand & Accelerator Program
Dedicated partner development support from Labra experts without headcount growth for you. 8-week Co-Sell Accelerator included, with program navigation, architecture and GTM strategy and regular check-ins.
AWS Vendor Insights Support
Expert-guided Vendor Insights profile setup. Showcase SOC-2, ISO certifications, and real-time security controls to buyers inside AWS Marketplace. AWS approval process guidance included. Only Labra supports this.
Industry-First Marketing Module
GenAI-powered marketplace SEO with A/B testing. Competitive ranking monitoring with alerts. Custom storefront builder for branded marketplace presence. Channel partner campaign management with hyperscaler ROI measurement. 233% increase in AWS public offers for customers using the Marketing module.
CUSTOMER STORIES
Enterprise ISVs scaling smarter with Labra.
INTEGRATIONS
Connects to your entire enterprise stack.
Labra’s integrations are built deep. You don’t just get not surface-level connectors. Your CRM becomes the center of your entire cloud GTM motion.
CRM
Deepest CRM integration in the market. Full workflow automation — opportunity creation, co-sell submission, and private offers are all native to Salesforce.
CRM
Native two-way sync. HubSpot-native ACE submission workflow — no portal switching required.
CLOUD
Bidirectional sync via Partner Central API (real-time, not S3 bucket). Duplicate prevention, status tracking, and PDM update workflows built in.
CLOUD
Azure co-sell integration.
CLOUD
GCP marketplace and co-sell integration.
ERP
Clean disbursement data from AWS, Azure, and GCP pushed directly to your ERP. Custom system connectors available.
Comms
AI agent commands and real-time notifications. Run reports, surface signals, and track deal status via Slack commands.
SECURITY
SSO / MFA / RBAC
Enterprise-grade authentication. SSO, multi-factor authentication, and role-based access controls across the platform.
SECURITY & COMPLIANCE
Enterprise-grade security, without the trade-offs.
SOC-II Type 2 certified. Your data stays in your CRM. Always. Labra never stores customer PII on its own infrastructure.
SOC-II Type 2
Fully certified. Covers availability, security, confidentiality, and processing integrity. The standard enterprise procurement teams require.
Data Residency
All customer data remains in your CRM (Salesforce or HubSpot). Labra never stores Customer PII on its own infrastructure. Full data sovereignty for your organization.
Data Encryption
All data encrypted in transit (TLS) and at rest. Full audit logging for compliance and governance requirements.
Access Controls
SSO, MFA, and role-based access controls across the platform. Enterprise-grade authentication stack, configurable to your policies.
API Security
Secure integrations with all major cloud partner portals. Automatic monitoring and updates when AWS, Azure, or GCP change their APIs with zero maintenance burden on your team.
AWS Vendor Insights
Expert-guided Vendor Insights profile setup. Showcase SOC-2, ISO certifications, and real-time security controls to buyers directly inside AWS Marketplace. Accelerates enterprise procurement cycles.
PDM-LED ACCELERATOR
Get live, co-sell ready, and CRM-integrated — fast.
A Labra expert in your corner from day one. The PDM-Led Accelerator gets your cloud GTM motion operational in weeks, not quarters, with funding from AWS, Microsoft, and Google.
What’s included:
- Listing Activation, GTM Blueprint & Co-Sell Strategy
- Architecture Assessment and Validation
- CRM Integration + Propensity to Buy (PTB)
- Co-sell readiness with PDM-on-demand guidance
- AWS ISV Accelerate & Microsoft IP Co-Sell readiness
- Agentic listing automation & custom integrations
Original cost – $25K
$5K after credit offset
300 PTB included
Original cost – $30K
FREE with funding up to $60K
300 PTB included
Original Cost – $20K
FREE after credit offset
300 PTB included
WHY LABRA
Built by people who have done this before.
Labra was founded by Ibexlabs, an AWS Premier Partner, with first-hand experience building and operating cloud marketplace programs at scale. Every design choice in the platform reflects real-world enterprise GTM experience.
RESOURCES
Go deeper on what matters to your team.
Whether you’re building the internal case for a Cloud GTM platform, scaling your AWS co-sell motion, or navigating a multi-cloud expansion, these guides have you covered. Written by practitioners who’ve built marketplace programs from the ground up.
Stop managing. Start selling.
See how Labra can compress your co-sell cycles, automate your marketplace operations, and surface the revenue signals your team is missing.
Not ready to talk?
Start small: Explore the PDM-Led Accelerator
Trusted by IBM · Trellix · Udemy · 1Password · GitLab · Proofpoint · Tenable · Cloud Storage Security
