Cybersecurity buyers run long, high-scrutiny evaluation cycles. Every hour spent on manual ops, portal-switching, and chasing referrals is an hour not spent accelerating the deal.
Enterprise Security Deals Close Faster When Your Cloud GTM Runs Itself
From co-sell automation to marketplace management and partner intelligence, Labra runs your cloud GTM so your team can focus on what matters: closing enterprise deals.
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Trusted by enterprise ISVs:
90
lower op costs than DIY
72
more buyer engagement
50
faster sales cycles
30
revenue uplift in 6 months
THE CHALLENGE
Does this sound like you?
Your cloud GTM is moving slower than your deals require.
Co-sell is registered, but slow
Cycle times are long, win rates are low, and your PDM relationship is underutilized despite the investment.
Enterprise buyers asking for Vendor Insights and you're not ready
CISOs and IT security teams require vendor security attestations at evaluation. Without a Vendor Insights profile, you’re adding friction at the worst moment.
Referrals falling through the cracks
Manual copy-paste from cloud portals into CRM means data lags, duplicates, and missed opportunities.
Program milestones going unmanaged
You’ve completed foundational certifications but co-sell program enrollment, competency badging, and cloud funding next steps are unclear and untracked.
MSSP and reseller CPPO workflows are manual
Building and tracking Channel Partner Private Offers means portal-switching, spreadsheets, and overhead your team can’t sustain at scale.
Alliances can't prove co-sell ROI
Partner contacts, pipeline attribution, and deal influence are scattered across tools, making it impossible to show leadership what’s working.
THE FLYWHEEL
Every stage of your cloud GTM, working as one.
Qualification, Co-Sell, Marketplace, and Revenue Operations now connected, automated, and compounding with every deal.
Qualification
Labra identifies marketplace-ready accounts with cloud commitments and links co-marketing spend to cloud pipeline, so buyers enter co-sell pre-qualified, and time-to-revenue shrinks.
Co-Sell
From submissions to PDM alignment and deal registration, every cloud partner engagement flows into your CRM. AI scoring routes each account to the right channel and triggers automated activation, so the right intro reaches the right rep.
Marketplace
Centralize your marketplace presence across AWS, Microsoft, and Google Cloud. Automate offers, metering, and buyer onboarding from a single control plane.
Revenue Operations
Co-sell status, marketplace pipeline, funding, and AI agent actions unified into a single RevOps dashboard with closed-loop insights feeding back into GTM to accelerate every cycle.
Channel Scale
Extend every co-sell motion through your channel. Labra automates CPPO creation, reseller agreement tracking, and partner campaign management so your ecosystem becomes a force multiplier on marketplace revenue..
THE DIFFERENTIATOR
AWS Vendor Insights - built in
Your buyers run full vendor security assessments. Labra sets up your AWS Vendor Insights profiles to streamline security reviews and compliance. It helps you automate the gathering of security controls (ISO 27001, SOC 2), reducing assessment times from weeks to hours. Procurement accelerates. The deal closes faster.
Most cloud GTM platforms don't support Vendor Insights. Labra does.
What Labra handles:
- Automated Security Profiles: Labra helps build profiles that gather information on over 140 security controls.
- Accelerated Compliance: Integrates with AWS Config and Audit Manager to provide live evidence for vendor security reviews.
- Trust Center: Labra’s Trust Center enables faster sharing of security documentation, improving buyer trust and shortening sales cycles.
PLATFORM CAPABILITIES
One platform for the full cybersecurity GTM motion.
Labra connects your CRM, cloud marketplaces, and partner portals into a single automated system of record so your team sells instead of manages.
CRM-Native Co-Sell Automation
Bidirectional AWS ACE sync – referrals flow in and out of Salesforce or HubSpot automatically. Sellers never leave CRM. Opportunity creation, co-sell submission, and private offer workflows are all native. Reliable sync engine prevents duplicate referrals and the data conflicts that damage PDM relationships.
Trellix automated lead upload from Salesforce to ACE, saving an entire day’s work.
MSSP & Channel via CPPO
Channel Partner Private Offer (CPPO) automation for MSSP-led and reseller-led marketplace deals. Resell agreement creation, partner authorization, pricing layer management, and deal tracking – all from inside Salesforce. No more portal-switching, no more spreadsheet tracking, no more visibility gaps in your channel motion.
Multi-Cloud Marketplace Management
Manage listings and entitlements across AWS, Azure, and GCP from one dashboard. All listing types: SaaS, Agentic AI, AgentCore, Containers, Professional Services. Private offers and CPPO management are built in. Buyer entitlement auto-syncs to CRM.
Security Competency & PDM On Demand
Dedicated partner development support from Labra experts without headcount growth for you. 8-week Co-Sell Accelerator included, with program navigation: Foundational Technical Review, ISV Accelerate enrollment, AWS Security Competency, Solution Catalog Badging, ACE funding. Every milestone tracked, every deadline surfaced.
AI Suite: PartnerIQ + Propensity-to-Buy
Unified view of every hyperscaler partner contact across AWS, Azure, and GCP with Champion Scoring that identifies which contacts actually move the pipeline. Propensity-to-Buy scoring prioritizes co-sell outreach by likelihood of conversion. Every deal is routed to the right channel, at the right time.
Revenue Intelligence & Audit-ready Reporting
Automated disbursement reconciliation from AWS, Azure, and GCP. Clean transaction data pushed to ERP (NetSuite, QuickBooks, custom). Audit-ready data flows with full logging – critical for security organizations with compliance and governance requirements.
CUSTOMER STORIES
Cybersecurity ISVs are growing faster with Labra.
INTEGRATIONS
Connects to your entire enterprise stack.
Labra’s integrations are built deep. You don’t just get surface-level connectors. Your CRM becomes the center of your entire cloud GTM motion.
CRM
Deepest CRM integration in the market. Full workflow automation — opportunity creation, co-sell submission, and private offers are all native to Salesforce.
CRM
Native two-way sync. HubSpot-native ACE submission workflow — no portal switching required.
CLOUD
Bidirectional sync via Partner Central API (real-time, not S3 bucket). Duplicate prevention, status tracking, and PDM update workflows are built in.
CLOUD
Azure co-sell integration.
CLOUD
GCP marketplace and co-sell integration.
ERP
Clean disbursement data from AWS, Azure, and GCP pushed directly to your ERP. Custom system connectors available.
Comms
AI agent commands and real-time notifications. Run reports, surface signals, and track deal status via Slack commands.
SECURITY
SSO / MFA / RBAC
Enterprise-grade authentication. SSO, multi-factor authentication, and role-based access controls across the platform.
SECURITY & COMPLIANCE
Your security posture deserves a vendor with one to match.
Your vendors should meet the bar you set for yourselves. Labra does. SOC-II Type 2 certified. Your data stays in your CRM. Always. Labra never stores customer PII on its own infrastructure.
SOC-II Type 2, SOC 1
Fully certified. Covers availability, security, confidentiality, and processing integrity. The standard enterprise procurement teams require. SOC 1 Listed on Labra’s AWS Marketplace profile. Full audit documentation available.
No Customer PII Storage
All customer data remains in your CRM (Salesforce or HubSpot). Labra never stores Customer PII on its own infrastructure. Full data sovereignty for your organization.
Data Encryption
All data is encrypted in transit (TLS) and at rest. Full audit logging for compliance and governance requirements.
Access Controls
SSO, MFA, and role-based access controls across the platform. Enterprise-grade authentication stack, configurable to your policies.
API Security
Secure integrations with all major cloud partner portals. Automatic monitoring and updates when AWS, Azure, or GCP change their APIs with zero maintenance burden on your team.
AWS Vendor Insights
Expert-guided Vendor Insights profile setup. Showcase SOC-2, ISO certifications, and real-time security controls to buyers directly inside AWS Marketplace. Accelerates enterprise procurement cycles.
Sync Reliability
Reliable sync engine prevents duplicate referrals and data conflicts, protecting cloud partner relationships and maintaining data integrity across CRM and marketplace portals.
Continuous Monitoring
Enterprise-grade encryption, continuous monitoring, and regular security audits safeguard customer data across the platform.
PDM-LED ACCELERATOR
Get live, co-sell ready, and CRM-integrated — fast.
A Labra expert in your corner from day one. The PDM-Led Accelerator gets your cloud GTM motion operational in weeks, not quarters, with funding from AWS, Microsoft, and Google offsetting most of the cost.
What’s included:
- Listing Activation, GTM Blueprint & Co-Sell Strategy
- Architecture Assessment and Validation
- CRM Integration + Propensity to Buy (PTB)
- Co-sell readiness with PDM-on-demand guidance
- AWS ISV Accelerate & Microsoft IP Co-Sell readiness
- Agentic listing automation & custom integrations
Original cost – $25K
$5K after credit offset
25 PTB included
Original cost – $30K
FREE with funding up to $60K
25 PTB included
Original Cost – $20K
FREE after credit offset
25 PTB included
WHY LABRA
Built by people who have done this before.
Labra was founded by veterans of Ibexlabs, an AWS Premier Partner, with first-hand experience building and operating cloud marketplace programs at scale. Every design choice in the platform reflects real-world enterprise GTM experience.
RESOURCES
Built for cybersecurity alliances teams.
Written by practitioners who’ve navigated FTR, ISV Accelerate, Security Competency, and the MSSP channel, so you don’t have to start from zero.
Stop managing. Start selling.
See how Labra can compress your co-sell cycles, automate your marketplace operations, and surface the revenue signals your team is missing.
Not ready to talk?
Start small: Explore the PDM-Led Accelerator
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