Cloud hyperscalers are betting heavily on AI partners. The programs, the categories, and the committed spend are in place. The question is whether your GTM is set up to capture them.
Breakthrough AI Solutions Deserve Enterprise-Grade Cloud GTM.
From co-sell automation to marketplace management and partner intelligence, Labra runs your cloud GTM so your team can focus on what matters: closing enterprise deals.
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Trusted by enterprise ISVs:
90
lower op costs than DIY
72
more buyer engagement
50
faster sales cycles
30
revenue uplift in 6 months
THE OPPORTUNITY
AI companies have never had more to gain from cloud marketplaces.
900B
In committed cloud spend available to AI ISVs whose buyers want to burn down cloud commitments by purchasing through marketplace.
70
Of GenAI unicorns run on GCP. GCP Marketplace is where their enterprise buyers already are, with procurement cycles shortened by 4 weeks.
360
Partners now hold AWS AI Competency, up from 45. New agentic AI categories are creating a race for discoverability in the AI Agents & Tools category.
240
ROI for organizations implementing GenAI solutions with qualified partner support on cloud marketplaces. Your buyers know this.
THE CHALLENGE
Does this sound like you?
Your cloud GTM wasn't built for AI.
Most Cloud GTM platforms were designed before Agentic AI listing types, AI Competency programs, and AI-specific buying motions existed. If you’re using one, or worse, if you’re running this on spreadsheets, you’re already behind.
Listed, but in the wrong category
AWS now has a dedicated AI Agents & Tools category. If you’re not listed there, your agentic product is losing discoverability to competitors who are.
AI Competency programs going unclaimed
You’re eligible for AI Competency MDF, ISV Accelerate funding, and MAP credits, but tracking milestones and claiming awards requires bandwidth your team doesn’t have.
Co-sell motion not operationalized
You have a PDM relationship but referrals are manual or not happening at all. Fast-moving AI sales cycles need real-time co-sell sync, not batch uploads.
Engineering too valuable to divert to marketplace infra
Every engineering hour spent on marketplace setup or listing compliance is an hour not spent on your product. That’s the wrong trade-off for a company in land-grab mode.
Revenue reconciliation is a nightmare
Finance tracks disbursements across AWS, Azure, and GCP in spreadsheets. For a revenue-stage AI company with investor reporting requirements, this is a compliance risk waiting to happen.
Alliances can't prove cloud partner ROI
Partner contacts, pipeline attribution, and deal influence are scattered across tools. You can’t show leadership what’s working — which means you can’t get budget for more of it.
THE FLYWHEEL
Every stage of your cloud GTM, working as one.
Qualification, Co-Sell, Marketplace, and Revenue Operations now connected, automated, and compounding with every deal.
Qualification
Labra identifies marketplace-ready accounts with cloud commitments and links co-marketing spend to the cloud pipeline, so buyers enter co-sell pre-qualified, and time-to-revenue shrinks.
Co-Sell
From submissions to PDM alignment and deal registration, every cloud partner engagement flows into your CRM. AI scoring routes each account to the right channel and triggers automated activation, so the right intro reaches the right rep.
Marketplace
Centralize your marketplace presence across AWS, Microsoft, and Google Cloud. Automate offers, metering, and buyer onboarding from a single control plane.
Revenue Operations
Co-sell status, marketplace pipeline, funding, and AI agent actions unified into a single RevOps dashboard with closed-loop insights feeding back into GTM to accelerate every cycle.
Channel Scale
Extend every co-sell motion through your channel. Labra automates CPPO creation, reseller agreement tracking, and partner campaign management so your ecosystem becomes a force multiplier on marketplace revenue..
THE DIFFERENTIATOR
The only Cloud GTM platform built for Agentic AI.
Labra is the only Cloud GTM platform with full support for Agentic AI, AgentCore, and the AWS AI Agents & Tools marketplace category.
For AI companies building agentic products, this isn’t a feature;, it’s the difference between getting into the new marketplace categories and being left out.
We use what we sell. Labra’s own AI Agent is listed in the AWS AI Agents & Tools category. The infrastructure we build for our AI customers is the same infrastructure we use for our own product.
What this means for your listing:
- Full support for every AWS listing type – SaaS, Agentic AI, AgentCore, AI Agents & Tools, Container, Professional Services
- AWS Agent Mode optimization – listing metadata, taxonomy, and structured attributes tuned for conversational AI-driven buyer discovery
- Multi-product AI solution bundling – supports AWS’s emerging multi-ISV AI bundles
- GCP AI marketplace support for agentic workflows – where your GenAI unicorn buyers are shopping
THE AI SUITE
An AI-native platform, for AI companies.
You’re selling AI. The platform you sell it through should be AI-native too.
Labra’s AI Suite embeds intelligence into every stage of your Cloud GTM motion. PartnerIQ tracks co-sell success and surfaces hyperscaler relationship health. Propensity-to-Buy ensures reps prioritize the right accounts on the right marketplace. Collab Rooms connect your team with hyperscaler reps for deal support and account mapping. AI Agents handle funding, compliance, and reporting automatically
Follow a deal through Labra’s AI loop ↓
STEP 01 · DETECT
PartnerIQ
Unified dashboard of hyperscaler contacts, Champion Scores, and relationship health signals. GTM teams always know who to engage, and when.
- Signal Detected
- Account: ABC Corp
- Source: AWS ACE opportunity
- Champion Score: 94 / 100
- ICP Fit: Strong Relationship
- Health: Active, 3 touches
- Status: Ready for scoring
STEP 02 · SCORE
Propensity-to-Buy
Multi-signal buyer analysis predicts conversion likelihood and surfaces the right channel per account, based on real buying behavior.
- Account Scored
- Conversion likelihood: 87%
- Recommended channel: Marketplace
- Readiness: High
- Priority rank: #1 of 52
- Action: Activate Collab Room
STEP 03 · ENGAGE
Collab Rooms
A permissioned, auditable co-sell environment to track deals and map prospects with live visibility, without chasing reps for updates.
- Collaboration Activated
- Co-sell space: Open
- AWS PDM: Invited
- Prospects mapped: 3
- Deal stage: Actively engaged
- Co-sell ACE: Submitted
- Last update: Today
STEP 04 · ACT
AI Agents
RevOps Agents fire next-best actions per deal. Funding Agents draft MAP and POC requests. Compliance Agents verify every submission.
- Actions Fired
- MAP funding: Drafted
- POC program: Identified
- Next action: Exec briefing
- Co-sell compliance: Pass
- Est. deal uplift: +80%
- PartnerIQ: Re-scored
When Marketplace, Co-Sell, and AI move as one, your teams stop reacting and start leading.
No one connects them like Labra
PLATFORM CAPABILITIES
Built for how AI ISVs actually sell.
From zero-engineering onboarding to AI Competency funding navigation, Labra is purpose-built for the specific workflows AI companies need.
Zero-Engineering Listing & Onboarding
List across AWS, Azure, and GCP from one platform with zero engineering effort from your team. Labra handles all technical configuration, compliance, and marketplace approval workflows.
CRM-Native Co-Sell Automation
Bidirectional AWS ACE sync – referrals flow in and out of Salesforce or HubSpot automatically. Sellers never leave CRM. Real-time sync via the Partner Central API, critical for the fast-moving sales cycles AI companies run.
Multi-Cloud Marketplace Management
AWS Marketplace for enterprise reach and the AI Agents & Tools category. Google Cloud Marketplace, where 70% of GenAI unicorns’ buyers already shop with 112% larger deals and procurement cycles 4 weeks shorter. Microsoft Azure Marketplace for MACC burn-down on enterprise accounts. One platform, every marketplace, every listing type.
Revenue Intelligence & Reporting
Automated disbursement reconciliation from AWS, Azure, and GCP. Clean transaction data pushed to ERP (NetSuite, QuickBooks, custom). Audit-ready data flows with full logging, essential for investor reporting and compliance.
Labra AI - Conversational GTM Intelligence
Ask about deal status, pipeline, and propensity scores in natural language. Get actionable answers. AI-powered daily to-do lists that tell your sellers exactly what to do next. Cloud Alignment and Engagement scores from ML models using past performance and real-time data. Slack-native, so your team operates from where they already work.
GCP CLOUD GTM
If your buyers are AI-forward, they're on GCP.
70% of GenAI unicorns run on Google Cloud. Their enterprise customers are shopping on GCP Marketplace. And the data is clear: AI deals through GCP Marketplace close 112% larger and 4 weeks faster than deals outside it.
Labra is a certified Google Cloud Partner with full GCP Marketplace and Partner Advantage integration, the same depth we bring to AWS.
What you get on GCP with Labra:
- GCP Marketplace listings across all listing types, including agentic AI workflows
- Private offers, metering, and buyer onboarding – automated
- GCP Partner Advantage co-sell sync into Salesforce
- Commit burn-down targeting for GCP-committed enterprise buyers
- Cross-cloud pipeline attribution so you can see which marketplace is actually driving your revenue
CUSTOMER STORIES
ISVs who stopped leaving cloud revenue on the table.
INTEGRATIONS
Connects to your entire stack.
Labra’s integrations are built deep. You don’t just get surface-level connectors. Your CRM becomes the center of your entire cloud GTM motion.
CRM
Deepest CRM integration in the market. Full workflow automation — opportunity creation, co-sell submission, and private offers are all native to Salesforce.
CRM
Native two-way sync. HubSpot-native ACE submission workflow — no portal switching required.
CLOUD
Bidirectional sync via Partner Central API (real-time, not S3 bucket). Duplicate prevention, status tracking, and PDM update workflows are built in.
CLOUD
Azure co-sell integration.
CLOUD
GCP marketplace and co-sell integration.
ERP
Clean disbursement data from AWS, Azure, and GCP pushed directly to your ERP. Custom system connectors available.
Comms
AI agent commands and real-time notifications. Run reports, surface signals, and track deal status via Slack commands.
SECURITY
SSO / MFA / RBAC
Enterprise-grade authentication. SSO, multi-factor authentication, and role-based access controls across the platform.
PDM-LED ACCELERATOR
Get live, co-sell ready, and CRM-integrated — fast.
A Labra expert in your corner from day one. The PDM-Led Accelerator gets your cloud GTM motion operational in weeks, not quarters, with funding from AWS, Microsoft, and Google offsetting most of the cost.
What’s included:
- Listing Activation, GTM Blueprint & Co-Sell Strategy
- Architecture Assessment and Validation
- CRM Integration + Propensity to Buy (PTB)
- Co-sell readiness with PDM-on-demand guidance
- AWS ISV Accelerate & Microsoft IP Co-Sell readiness
- Agentic listing automation & custom integrations
Original cost – $25K
$5K after credit offset
300 PTB included
Original cost – $30K
FREE with funding up to $60K
300 PTB included
Original Cost – $20K
FREE after credit offset
300 PTB included
WHY LABRA
Built by people who have done this before.
Labra was founded by veterans of Ibexlabs, an AWS Premier Partner, with first-hand experience building and operating cloud marketplace programs at scale. Every design choice in the platform reflects real-world enterprise GTM experience.
RESOURCES
Go deeper into what matters to your team.
Whether you’re building the internal case for a Cloud GTM platform, scaling your AWS co-sell motion, or navigating a multi-cloud expansion, these guides have you covered. Written by practitioners who’ve built marketplace programs from the ground up.
The AI marketplace window is now.
See how Labra can compress your co-sell cycles, automate your marketplace operations, and surface the revenue signals your team is missing.
Not ready to talk?
Start small: Explore the PDM-Led Accelerator
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