As the tech world concludes Dreamforce 2024 and the excitement around Agentforce settles down, we are thrilled to see the AWS-Salesforce partnership reach new heights. Over the past few years, this collaboration has significantly benefited Independent Software Vendors (ISVs) and partners on both sides, opening new channels for revenue and innovation.
At Labra, we are excited to announce features to help ISVs list faster on the AWS marketplace using the existing information from their Salesforce AppExchange listing. We are also making it available for FREE with our Starter tier!
Key Developments in the AWS-Salesforce Partnership
The expanded global strategic partnership between AWS and Salesforce has enabled a range of integrations and enhancements that are particularly advantageous for ISVs. Notably, Salesforce products are now available on the AWS Marketplace, allowing vendors to tap into a broader customer base and streamline procurement processes.
The partnership has focused on integrating AI technologies, with Salesforce now supporting Amazon Bedrock. This integration allows users to leverage foundation models for building AI applications, simplifying the development of custom AI models tailored to specific business needs and significantly reducing customers’ time to value.
Both companies have emphasized creating a unified developer experience, allowing developers to build applications that integrate AWS services directly into Salesforce. This includes enhancing low-code development tools that enable faster application creation and real-time data integration between platforms.
With Hyperforce, a cloud-native architecture, Salesforce enabled businesses to deploy on public clouds such as AWS. Benefits include enhanced flexibility, scalability, and security by choosing where their data is stored, ensuring compliance with local regulations.
Easily Import Listing to AWS Marketplace
At Labra, we are committed to leveraging automation to help our clients succeed in the cloud, including navigating cloud marketplaces. To facilitate this, we offer a simple one-click feature that allows Salesforce users to import their existing product details from their AppExchange listings into the AWS Marketplace seamlessly.
Our new Easy Import feature simplifies the process for ISVs already listed on Salesforce AppExchange:
- Set up a Labra.io account.
- Click on “Create a new Listing”
- Choose to fetch listing info from another marketplace, selecting “Salesforce AppExchange.”
- Labra captures all relevant information from your AppExchange listing in seconds.
- Edit and review the listing form and hit submit.
- Get notified when your listing goes live.
- Automate private offer creation and management.
Listing information importing is completed in a matter of seconds. With Labra.io’s new Starter tier, your first listing is free, allowing you to explore the benefits of the AWS Marketplace without risk.
Benefits to Salesforce-based ISVs
Using Labra.io’s Free starter tier and easy import from the Salesforce AppExchange listing, ISVs can effortlessly tap into the revenue potential of AWS Marketplace.
- No manual copy-paste work between Salesforce AppExchange to the AWS Marketplace
- Faster onboarding with a well-documented process
- Error-free submission
- Near-zero engineering involvement
- Easy import listing details from Salesforce
- Enterprise-grade security
- Unlimited scalability
- AWS Co-sell and channel partner management built-in
- Support in the listing process
The AWS-Salesforce partnership is transforming how ISVs and partners innovate and grow, offering unprecedented opportunities to expand their reach and streamline their operations. With Labra.io’s new Starter tier and one-click import feature, we’re simplifying this process even further, enabling Salesforce-based ISVs to effortlessly tap into the AWS Marketplace without the usual complexities and costs.
Our goal is to help you focus on what matters most—building great products and connecting with customers—while we take care of the heavy lifting. Ready to see what your business can achieve with the power of AWS and Salesforce combined? Start your journey with Labra.io today.
One-Click Easy import from SF to AWS
