The Build Phase in the AWS Marketplace journey is where Independent Software Vendors (ISVs) lay the groundwork for success.
At this stage, meeting AWS’s rigorous compliance standards—especially the Foundational Technical Review (FTR)—is non-negotiable. FTR compliance is not only essential for listing on AWS Marketplace but also a requirement for joining the AWS Co-Sell Program, which accelerates visibility and sales opportunities.
Labra Assessments, our module that streamlines AWS compliance standards, now offers FTR automation! It equips vendors with the tools to navigate compliance efficiently, remove bottlenecks, and stay aligned with AWS’s evolving requirements.
Simplifying the Foundational Technical Review (FTR)
The FTR validates that your product aligns with AWS’s best practices in security, reliability, and operational excellence. Labra Assessments eliminates the guesswork and complexity with:
- Automated FTR Compliance Checks – A detailed checklist replicates AWS’s standards, ensuring nothing gets missed and reducing manual effort.
- Pre-Assessment Tools – Identify compliance gaps early in the Build Phase so your team can fix issues before they slow down the review.
- Detailed Reporting – Generate comprehensive, submission-ready reports that clearly demonstrate compliance with AWS.
- Version Control & Change Management – Stay current with AWS updates. Labra Assessments automatically refreshes criteria, so your product consistently meets the latest standards.
Fast-Tracking AWS Co-Sell Program Eligibility
The AWS Co-Sell Program connects ISVs with AWS’s sales teams, unlocking greater reach and revenue potential. But the first gate is FTR compliance.
Labra Assessments accelerates this by automating the compliance process, ensuring your product is eligible for Co-Sell without unnecessary delays.
Aligning Seamlessly with AWS Marketplace Requirements
To be listed, products must meet AWS Marketplace standards and prove compatibility with AWS infrastructure. Labra Assessments makes this simple:
- AWS Partner Readiness – It streamlines the FTR submission needed to become an AWS ISV Partner.
- Built-In Best Practices – Tools and templates ensure your product aligns with AWS’s security, reliability, and operational excellence requirements.
With Labra Assessments, vendors move from the Build Phase to Marketplace listing faster and with confidence.
Streamlined Reporting and Submission
Compliance is only part of the journey — submission is the finish line. Labra Assessments handles this too:
- Automated Reports – Instantly generate reports from your assessments, ready for upload to the APN portal.
- Submission Made Simple – Standardized templates reduce effort and ensure a smooth handoff to AWS.
CIS: Center for Internet Security
CIS Benchmarks are trusted best practices from the Center for Internet Security, designed to help organizations improve cybersecurity. Created by experts worldwide, these guidelines help reduce security risks by fixing common configuration issues.
CIS is a mandatory requirement for both FTR and WAFR (Well-Architected Framework Review). Labra now includes CIS for both.
A quick overview of how it works:
- Start with a WAFR or FTR assessment.
- Create a workload for the assessment.
- Once the assessment begins, generate the CIS report with one click — only available through Labra for WAFR and FTR.
- Labra uses the latest AWS CIS requirements (currently CIS 3.0).
- CIS report generation is automated, helping you complete the assessment much faster.
The Bottom Line
The Build Phase doesn’t have to be a roadblock. With Labra Assessments, ISVs can accelerate compliance, simplify AWS requirements, and fast-track their path to Marketplace success—all while staying fully aligned with AWS’s evolving standards.
Book a demo today.
