As more teams adopt Propensity to Buy (PTB), one thing became clear: the old experience didn’t scale.
We needed to accommodate multiple users, CRM ingestion, and growing pipelines into the platform.
So we fixed it.
This release is a complete rethink of the Propensity Score experience.
What’s New
We’ve introduced a set of updates that make PTB sharper, more actionable, and built for multi-user teams.
ICPs Are Now First-Class
You can create, manage, and apply Ideal Customer Profiles directly within PTB.
This means your scoring is data-driven and aligned with how your business defines a good customer.
Advanced Filters That Actually Work
You can now slice your pipeline the way you think.
Filter by ownership, ICP, account status, and more, so you can zero in on the accounts that matter in seconds, not minutes.
Clear Ownership
Every account now has user-level ownership.
No more guessing who’s responsible. Just clear accountability across the board.
Why This Matters
With these changes:
- You can quickly identify your top 10–20 high-intent accounts
- Teams stay aligned with clear ownership
- Noise from CRM-heavy environments is reduced
- Opportunity and revenue context stay consistent
Most importantly, PTB becomes a decision-making surface again.
If you’re using PTB today, this will change how you work.
If you’re not, now’s the time to start. Book a demo with us!
