During co-sell motions, conversations often stretch across decks, emails, spreadsheets, chat threads, CRM notes, and last-minute explanations on calls.
Each stakeholder sees a different slice of the story. Each update requires manual effort. Each handoff introduces confusion.
We built Labra Workspaces to fix that.
Labra Workspaces creates a secure, shared collaboration space where partners and hyperscaler contacts work from the same source of truth.
We tested Labra Workspaces with our own sales teams to see how it would improve performance.
The Problem
Across demos, partner reviews, and co-sell calls, the pattern was clear: our sales team repeatedly needed to explain who they are, what they sell, and why they matter.
Hyperscaler partners requested links, decks, proof points, and the right person to contact.
The issue wasn’t a lack of information; it was just too scattered.
This created real consequences:
- Slower deal alignment
- Repeated explanation cycles
- Outdated collateral in circulation
- Extra operational overhead
- Reduced credibility during customer conversations
What Labra Workspaces Changes
Labra Workspaces provides invited hyperscaler stakeholders with a private workspace dedicated to a single partner relationship.
For example, Amelia is a sales rep trying to co-sell with Jamie from AWS. She could invite Jamie to a Labra Workspace where Jamie would instantly understand:
- What Amelia does
- Where Amelia fits in AWS solutions
- Why Amelia is credible
- Which solutions matter for the opportunity
- Who to engage
Instead of a pile of attachments, Labra Workspaces presents a clear narrative:
- Company overview
A concise introduction that explains positioning and value. - Credibility signals
Key metrics, highlights, and proof points that build trust quickly. - Solutions and offerings
Contextualized capabilities aligned to AWS use cases. - Collateral and testimonials
Relevant assets available exactly where the conversation needs them. - Sales alignment
Direct visibility into the right partner contacts.
There is no significant onboarding lift. Access is granted through a secure email verification process, and the experience is structured for ease of use.
Partner teams no longer have to assemble the partner story themselves. They see it all in one place.
Admin Panel
The Admin Panel lets internal admins configure and maintain everything in one place:
- One-time setup
- Edit content anytime
- Hide sections when not relevant
- Keep messaging aligned to current strategy
The admin sets everything up, and sellers can send an invitation to each partner once they have established a co-sell relationship.
The workspace updates automatically for every invited hyperscaler stakeholder.
Why This Matters For Co-selling
Labra Workspaces changes collaboration from reactive to intentional.
| Before | After |
|---|---|
| Context recreated in every call | Context available before the meeting |
| Information sent after meetings | Discussions start deeper in the funnel |
| Trust built slowly | Trust established faster |
| Internal teams coordinate manually | Alignment happens naturally |
Ready To Fast-Track Your Co-selling Process?
Co-selling works best when both sides walk into a conversation already aligned. Labra Workspaces makes that the default.
It gives your sales team and the partner one single destination for context, collaboration, and control.
Labra Workspaces makes collaboration feel coordinated from the first conversation. Try it now.
(Labra Workspaces sits within PartnerIQ, you will have to purchase that before you can access it.)
