Sales teams are among the fastest-moving adopters of AI. According to the KPMG Q3 2025 AI Quarterly Pulse survey, the share of organisations deploying AI agents jumped from 11% to 42% in just two quarters.
Yet many sellers continue to feel let down by generic AI tools, because broad models rarely understand the specific needs of GTM and revenue teams. AI becomes truly useful only when it is built into the workflows sellers rely on, understands their motions, and guides them with steps that help move deals forward.
That idea is what defines Labra SmartGTM. It is an AI-powered Cloud GTM copilot built for cloud sellers and tuned to the way revenue teams actually work. It tells you what to focus on, helps you act faster, and clears the blockers that stand between you and closed revenue.
AI Built For Cloud Sales
Since early 2025, we have incorporated AI to help businesses prioritize their incoming leads by using Propensity To Buy (PTB) scores. This helped our enterprise buyers reach the right customers through the right channels and close bigger deals faster.
Now, in November 2025, we are excited to launch a deeper, more comprehensive set of capabilities that include more accurate scoring with improved data sources, actionable Smart Signals, agentic AI actions, all surfaced through an intelligent, conversational interface powered by AI.
These new capabilities strengthen our mission to deliver real Cloud GTM revenue for customers, moving beyond listings and Co-sell eligibility to drive sustained revenue and seamless operations.
“Cloud GTM shouldn’t feel complicated. With SmartGTM, teams finally get a system that understands their world, guides them at every step, and helps them turn cloud partnerships into measurable revenue,” said Sridhar Adusumilli, founder and CEO of Labra. He continued, “We built SmartGTM to give cloud sellers an advantage they have never had before, real intelligence, real prioritization, and real next steps that create the fastest path to predictable and scalable cloud revenue.”
Agentic Flows
SmartGTM condenses your Cloud GTM insights into a single, intelligent agent that understands your pipeline, your workflows, and the nuances of Cloud Marketplace and Co-sell better than any generic AI tool.
The agent analyzes roadblocks, surfaces next steps, executes bulk actions, and provides personalized recommendations drawn from your CRM data, cloud activity, and historical patterns.
With agentic flows, insights turn directly into actions, without switching pages or losing context.
Advanced Propensity Scores
Labra Propensity Scores are now significantly stronger, giving you a clearer view of your leads’ and buyers’ journeys and preferred channels. By combining new public signals with deeper CRM insights and patterns from companies at your stage, we show you exactly where to focus your effort.
Beyond PTB, our ML models now generate Cloud Alignment and Engagement scores using past performance and real-time data, enabling fast, strategic decisions.
These scores deliver value at scale through bulk scoring, saving your team hours of research every week. You can also zoom in on any individual lead to see their real-time engagement.
Critical Action Suggestions
Some deals sit in your CRM for months with no clear path forward. SmartGTM fixes that. It surfaces the key signals across your buyer’s lifecycle and highlights the exact action needed to re-engage or advance a deal.
Each Critical Action comes with a priority label (high/medium/low) and an associated agentic action you can execute instantly, whether that’s accepting a referral, routing a lead, prompting a PDM, or updating an opportunity.
Actionable Highlights
Start each day with actionable highlights automatically surfaced to keep you on top of the next steps to close your deals.
Actionable highlights are available on both the Propensity Score page and the Agentic AI assistant modal. These highlights come with instant agentic actions that you can take based on your current status.
- One-click accepts all incoming referrals.
- Prioritize high propensity deals by potential revenue.
- Follow up on stalled opportunities.
Effortless Reporting
SmartGTM creates real-time reports for you on the fly.
Just ask Labra about the status of your deals in natural language, add in filters like time range, industry, hyperscaler, etc., and you’ll get a customized report in a matter of seconds.
All your Cloud sales data is securely accessed through Labra’s API endpoints, and the resulting reports can easily be exported for sharing.
Automate ICP-matching
Easily define your ICP in Labra and let SmartGTM do the ICP fit check. Also works with multiple ICPs in case you sell to different types of businesses. Labra Agentic actions can be tailored to specific ICPs you have defined, allowing more granular control when taking bulk actions.
Conclusion
SmartGTM is the first AI copilot built exclusively for cloud sellers. Tailored for AWS, Microsoft, and Google Cloud, it gives your team sharper priorities, clearer next steps, and the fastest path to predictable Cloud GTM revenue.
Add intelligent automation to your Cloud GTM motion. Request a demo today or meet our team at re:Invent for a live demo.
