Archera Leverages Labra GenAI Assistant to Accelerate AWS Marketplace Deals and AWS Co-Sell Intelligence
About Archera
Archera is a leading FinOps automation platform focused on helping organizations
optimize and de-risk their cloud commitments across AWS and Azure. Through its
flexible “Insured Commitments” model, Archera enables companies to make
smarter, shorter-term cloud purchases while retaining the flexibility to sell back
unused commitments — transforming traditional cloud buying into a low-risk,
high-savings strategy.
The Challenge
As Archera expanded its FinOps offering and strategic AWS Marketplace presence,
their team needed a faster, smarter way to:
● Track Marketplace deals and co-sell opportunities in real time
● Summarize usage-based AWS revenue for internal analytics and AWS
partnership syncs
● Enable business teams to access critical platform data without heavy
technical dependencies
● Streamline reporting on Reserved Instances and Savings Plans tied to partner
opportunities
Manual workflows were slowing down reporting cycles and increasing dependency
on internal ops or data teams — leading to friction in day-to-day execution and
missed insights.
The Solution: Labra GenAI Assistant
Labra deployed its GenAI assistant to serve as a central intelligence layer between
Archera’s internal stakeholders and their Marketplace & co-sell data.
Integrated into Slack and built on Amazon Bedrock, Labra GenAI assistant
connected directly to Archera’s Labra workspace and enabled real-time Q&A,
summarization, and intelligent workflow automation — all through natural language.
Use Cases Demonstrated
Revenue Intelligence:
“What’s the total monthly AWS revenue from FinTech customers in Q1?”
● Opportunity Surfacing:
“Which deals are in the Launched stage with over $10K in monthly revenue?”
● Marketplace Management:
“List expiring private offers in the next 30 days.”
● Ownership Filters:
“Show me active opportunities owned by Archera GTM leads.”
● Commitment Tracking Support: Answering queries around usage trends tied
to Reserved Instance-backed opportunities
The Outcome
With Labra GenAI assistant embedded in Archera’s Slack, the FinOps team gained
an always-on assistant for surfacing partner revenue signals, navigating Labra’s
platform, and generating strategic summaries for AWS alignment — without writing a single SQL query or opening multiple dashboards.
● Time-to-insight reduced by streamlining the Marketplace and co-sell visibility
● Sales and FinOps team alignment improved via shared, on-demand reports
● Higher usage of Labra through conversational workflows
● Improved AWS partner engagement with faster access to deal movement,
revenue forecasts, and co-sell readiness metrics