NEW! Engage Resellers and Scale Your Microsoft Revenue with Microsoft Reseller Authorization (MPPO)

Selling on Microsoft Marketplace just got easier. With Labra, you can now create, send, and track Microsoft Reseller Authorizations (MPPOs) in one seamless flow—no more Partner Center headaches.

So, we’re thrilled to announce Labra’s support for Microsoft Reseller Authorizations (MPPO).

ISV sellers can build the offer, set pricing, send to reseller, notify stakeholders, track status, and align billing/contract terms without wrestling with Partner Center UX. 

Labra simplifies the complex Partner Center process, reduces errors, and gives sellers clear visibility into every stage of the deal from draft to acceptance.

Note on terminology: Since Labra operates across multiple hyperscalers, we use simplified language to maintain consistency in your experience. What we call “Microsoft Reseller Authorization (MPPO)” is the same as Microsoft Multiparty Private Offer (MPPO). While fields and processes may differ by hyperscaler, our product uses consistent terms to streamline your workflow.

Why Microsoft MPPO?

Microsoft’s Reseller Authorizations (MPPO) help partners succeed on the Microsoft Marketplace by giving them access to Microsoft’s partner network and new business opportunities.

As a Microsoft Partner leveraging MPPO, you build a better relationship with Microsoft and its partners, and also stand to win additional Sales and Marketing benefits.

Note: Multiparty Private Offer is only available for purchasing in the United States, the United Kingdom, and Canada.

Benefits Of Leveraging MPPOs

• Faster sales cycles with simplified procurement
• Instant access to Microsoft Enterprise customers
• Bigger deal sizes for ISVs and partners
• Channel partners earn margins, with zero fees
• 100% MACC-eligible spend

Accelerate Your Microsoft Reseller Revenue

From the transaction layer to easy monitoring, to revenue operations, and strategic executive decision making, every role in your organization benefits from this update.

Use cases are broken down by role in the table below:

By integrating Microsoft Reseller Authorization (MPPO), you get:

• Full Microsoft coverage: All Reseller Authorization (MPPO) features from Partner Center are now available directly in Labra.
• Transparency & visibility: Track every stage of the reseller and buyer journey with clear status updates.
• Custom installment schedules: Configure installment-based payment plans to match deal requirements.
• Seamless start: No additional development effort needed – create and manage Reseller Authorizations (MPPOs) instantly within Labra.
• Single dashboard: View and analyze all Microsoft, especially Reseller Authorization (MPPO) data in Labra without switching tools.
• Real-time notifications: Stay updated with email and Slack alerts as deals move through each stage.
• Consistent experience: Same familiar flow as AWS, making it easy for multi-cloud sellers to adopt.

How To Get Started

1. Log in to your Labra account and select Reseller Authorization from the side panel.
2. You’ll see a list of all your Microsoft Reseller Authorizations, along with AWS Reseller authorizations. Here, you can: 
   1. Filter by product, buyer, status, offer ID, and more.
   2. Sort by any column in the table.
3. Users can create MPPO, view MPPO details, view contracts created via MPPO, revenue insights (invoices and disbursement) related to MPPO, and the dashboard will also include MPPO-related data.
4. Set up the discount from your Discount Details page. Choose between upfront discounts, by metering, or without metering.

Get Started Today

The Microsoft Reseller Authorization not only makes sales easier but also helps you grow a partner-focused business and win bigger deals quickly. Using Labra gives you one platform to manage your Cloud Marketplace, work with major providers, and automate your operations smoothly.

Contact us for more information.