At Labra, we’re redefining how marketers lead Cloud GTM initiatives and partner with solutions by delivering smarter, more effective tools. Our breakthrough Marketing Module has already helped teams simplify and scale their marketplace presence, and now, with our latest enhancements, we’re raising the bar even higher.
With these upgrades, you can:
- Pinpoint exactly which ‘Buy with AWS (BwA)’ widgets and buttons drive the most conversions.
- Leverage automated keyword performance pooling to optimize results with less effort.
The new streamlined interface makes campaign management easier and gives buyers a smooth, modern experience, while giving you clear insight into what’s working.
These improvements empower marketing teams to operate with greater precision, efficiency, and impact.
Here’s how the new Marketing Module Enhancements benefit you.
Accurate Attribution and Tracking
You can now track subscriptions created from the Buy with AWS snippet or button on your site. This helps you better measure ROI and the impact of the marketplace on your revenue growth.
This adds a new dimension to your storefront insights, with visibility into impressions, clicks, form submissions, geo breakdowns, conversion funnels, traffic sources, and more.
Save Time & Get Clarity in Keyword Tracking
All tracked search keywords are automatically updated every week, keeping your data current and giving you clearer insights for better decisions.
Frictionless Buyer Experience
Seeing a ‘Buy with AWS’ Marketplace option on your website’s high-intent pages can increase your chances of conversion. This single-click option provides a seamless experience for the buyer, well-integrated within your product from both design and functionality standpoints. Buyers can also request a private offer with full billing customizations.
Streamlined Builder
The updated builder gives you a modern, easy-to-use storefront with flexible customization and a cleaner UI. You can choose between cards or buttons to guide users to buy. Plus, building in Labra adds usage tracking, visitor insights, and funnel analysis.
How You Can Make The Most Out of the Marketing Module
The goal of the Cloud Marketplace Marketing Module is to provide a go-to option for marketing and other teams to identify their marketplace optimization opportunities, create storefronts to drive traffic to their Cloud Marketplace listings, and gain signals that can be used to attribute revenue accurately.
Here are three personas who benefit most from these enhancements:
- B2B SaaS Marketing Teams Embracing Product-Led Growth (PLG) in Cloud Marketplaces:
For B2B SaaS marketing teams, these enhancements are invaluable, particularly for those strategically implementing Product-Led Growth (PLG) motions within the competitive landscape of cloud marketplaces. The new features provide robust tools to:
- Optimize Product Discovery
- Streamline User Onboarding
- Track PLG Metrics
- Enhance In-Product Marketing
- Product Marketers Driving Positioning, Discoverability, and Buyer Experience:
Product Marketers find these enhancements invaluable in their critical role of shaping product perception, ensuring optimal discoverability, and crafting an exceptional buyer journey. Key benefits include:
- Refined Positioning Tools
- Improved Discoverability Features
- Optimized Buyer Experience Management
- Competitive Intelligence Integration
- Revenue & Growth Teams Monitoring Cloud Listing and Campaign Performance:
Revenue and Growth Teams, focused on maximizing financial outcomes and business expansion, benefit from the enhanced tracking and analytical capabilities that offer a comprehensive view of cloud listing and campaign performance. These enhancements provide:
- Comprehensive Performance Dashboards
- Attribution Modeling
- Granular Reporting
Leverage the Cloud Marketing Module to boost your Marketplace success! Book a demo with us!
