If you’ve ever tried to track partner activity across CRMs, spreadsheets, and Slack threads, you know the pain.
Partner data lives everywhere and nowhere at the same time. Sellers waste time chasing context. Alliance teams struggle to prove impact. Leadership can’t get a clear view of partner-influenced pipeline health.
That’s why we built PartnerIQ — a unified, intelligence-driven partner engagement dashboard designed to give sales, alliances, and GTM teams everything they need to understand, prioritize, and activate their partner relationships in one place.
The Problem: Too Many Tabs, Not Enough Clarity
Before PartnerIQ, sellers relied on fragmented tools and disorganized knowledge to understand partner dynamics. There was no centralized view of:
- Partner contribution to opportunities
- Champion engagement and influence
- Relationship health or last-touch activity
- Pipeline momentum by partner or segment
As a result, relationship drift went unnoticed, high-value contacts were buried, and partner-influenced revenue was hard to track.
Enter PartnerIQ
PartnerIQ eliminates that chaos. It brings partner contacts, engagement history, ICP fit, opportunity contribution, and Champion Scores into a single, actionable view.
With PartnerIQ, teams can instantly see which partners are driving the most impact, where co-sell momentum is growing, and which relationships need a nudge.
In short: PartnerIQ helps you spend less time digging for data and more time driving deals.
What Makes PartnerIQ Different
Unified Partner View
No more switching between systems. PartnerIQ consolidates all partner contacts, engagement insights, and opportunity data into one clean, intuitive dashboard.
Prioritization Made Simple
Champion Scores and performance badges highlight high-impact contacts, making it easy for sellers and alliance managers to know where to focus first.
Pipeline Clarity
See partner-influenced opportunities by stage — In Progress, Closed Won, or Closed Lost — and understand which partners are truly moving the needle.
ICP-Driven Targeting
Instantly filter and focus on partners whose contacts best fit your Ideal Customer Profile, so outreach is smarter and more effective.
Inside the New PartnerIQ Dashboard
- The Dashboard Header gives you a high-level snapshot of:
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- Top Performing Segments
- Top Performing Territories
- Opportunity Summary (In Progress / Won / Lost)
- The PartnerIQ Table dives deeper with columns for:
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- Contact Name (clickable to open full detail view)
- Title, Location, Segment
- ICP Fit, Opportunity Count, and Last Activity On
- Use ICP Fit to slice your partner ecosystem and quickly identify where to focus.
- Open the Partner Detail Drawer for a 360° view, complete with contact info, engagement timeline, opportunity summary, and PTB scores.
- And with Add Contact flow, you can expand your partner network right from the dashboard. New contacts automatically sync to your CRM, keeping your data clean and connected.
Who It’s For
| Role | How PartnerIQ Helps |
| Sales Teams / AEs | Prioritize top partner contacts and accelerate co-sell deals. |
| Alliance & Partner Managers | Track champion engagement and quantify partner impact. |
| Sales Leadership | Get an instant pulse on partner-influenced pipeline health. |
| Revenue Operations | Audit performance, activity, and contribution by partner. |
| BDRs / SDRs | Identify high-fit partners for outreach and campaigns. |
Why It Matters
With PartnerIQ, sellers save time, alliance teams gain visibility, and leaders finally get clarity on what’s driving revenue. No more guesswork, no more spreadsheet archaeology.
PartnerIQ is your single source of truth for partner relationship intelligence — helping every GTM team turn co-sell chaos into a data-driven advantage.
Partner Smarter. Grow Marketplace Revenue
Explore PartnerIQ today and get a real-time, actionable view of your partner ecosystem.
