Submitting AWS referrals and Marketplace offers manually is tedious, repetitive, and error-prone — especially when you’re managing multiple deal types. That’s why we’re excited to introduce Mapping Templates, a new Labra feature designed to automate AWS referral and Marketplace Offer form population and streamline your cloud co-sell workflow.
If you’re already using Labra’s CRM connectors, you’d be familiar with CRM field mapping and how Labra automates the field populating experience and makes it seamless for you. With Mapping Templates, we take it a step further and help you create different templates for your most common transactions.
This ensures that each referral/offer is populated with the correct field values based on business context—such as deal type, partner program information, campaign codes for marketing activities, or tags for expansion and renewal opportunities—allowing your sales team to quickly utilize fill in opportunities and offers without having to leave the CRM.
Who is it for?
This feature is built for teams handling different types of deals like New Business, Renewals, or Expansions, and working across AWS partner programs such as ISV Accelerate or WAFR. Instead of re-entering the same information over and over—or worrying about using the right campaign codes—your team can now create reusable templates that map your CRM fields directly to AWS referral fields or set default values based on the specific use case.
Your Hyperscaler Alliance lead or CRM admin can set up Mapping Templates in just five minutes. We’ve built it to accommodate your unique requirements while keeping simplicity and speed in mind.
By doing so, your sales team saves significant time, improves accuracy, and provides more context to each transaction as compared to the manual back-and-forth tasks involved in the previous process.
How does it work?
Your Alliance lead and CRM admin can set up Labra Mapping Templates in just minutes and map to suit all your key offers and referrals. A variety of field data types are supported (number, text, picklist, PDF, etc.), and they can be mapped to your CRM fields. Each field can also have a default value assigned to it. And the fields can also be set to hidden or read-only.
Once a template is set up, Labra automatically populates the referral/offer form when a user initiates a referral from the deal page. The user simply selects the desired template based on the type of referral/offer they want to create.
No more digging through documentation or Slack messages to find the correct program name or campaign code — everything is pre-configured within Labra. This not only speeds up the submission process but also ensures consistency and significantly reduces the risk of human error.
Benefits you’ll enjoy
Labra’s new Mapping templates reduce operational overhead for Sales teams while improving the quality of referrals shared, providing great benefits from the partner programs. Here’s all you get:
- Eliminates the need to remember the codes
- Ensures all mandatory fields have data
- No more repetitive data entry
- Reduce manual copy-paste errors
- Standardize referral submissions across your organization
- Automate based on deal stage, subscription type, or partner program
- Leverage more AWS Programs and submit referral to each
Getting started
Log in to the Labra Platform, head to Settings → Sync configuration and mapping manager.
Build templates tailored to your business workflows.
Start automating AWS referrals directly from HubSpot.
Empower your teams to focus less on forms, campaign codes, and more on winning deals.
What’s next?
Labra’s Mapping Templates for HubSpot are launching today. Reach out to your Labra CSM to get started. Additional improvements will be introduced in the following months to support Multiple cloud hyperscalers, Labra UI, HubSpot, and Salesforce CRMs.
Ready to simplify your Cloud Referral sharing with templates? Sign up for a demo today.
