Automated, unified partner-to-marketplace motion
Powered by Labra’s hyperscaler integrations and advanced automated workflows, Impartner’s HyperscalerGTM seamlessly unifies partner management, co-sell, and marketplace transactions. Experience a connected, end-to-end automated deal workflow that delivers complete visibility and accelerates revenue across your partner ecosystem.
Integrated experience for Partner Managers
Automated co-sell deal registration and marketplace transactions
Enterprise-grade security, fully compliant
Key Benefits
HyperscalerGTM is a unified solution for channel partners to scale on hyperscaler marketplaces.
- First of its kind fully integrated PRM + Hyperscaler GTM solution
- Partner activation. Direct transaction without seller setup
- Near-zero engineering involvement and reduced manual operational overhead
- Full visibility through dashboards, reporting, and incentives
- Real-time Cloud hyperscaler marketplace and co-sell transactions
Feature Highlights:
01
Faster Go-to-Market
By handling deal reg to cloud listing in a single step, Partners and ISVs move faster, closing the gap between customer demand and transactions.
02
Connected Ecosystem
Fully integrated with existing PRM and CRM workflows. No extra credentials needed for resellers. Impartner proxies access securely.
03
Deep CRM integration
Stay on top of Cloud Marketplace and Co-sell deal updates in real-time from your CRM with Labra’s API-powered bi-directional sync.
04
End-to-end Visibility
Ensures pipeline visibility across your marketplace and co-sell motions. Deal registration to offers done within hours not weeks.
05
Enterprise Grade Security
We offer an AWS Vendor Insights-compliant solution at enterprise scale. Your data stays within your CRM and isn’t accessible to Labra in any way.
06
Simplicity at Scale
No invoicing or collections burden for partners. Automated processes reduce error, data loss, and back-and-forth with hyperscaler deal desks.
07
Growth with Hyperscalers
Unlocks hyperscaler marketplace incentives, credits, and co-sell benefits. Expands marketplace presence and increases revenue while reducing cost-to-serve. Shortens time-to-market and transact by 28%+.
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08
Execution Support
PMaaS option available for ISVs that want full execution support. Set up support, partner program support, and customizable.
“HyperscalerGTM is the most significant advancement in partner automation in a decade, by integrating hyperscaler marketplace selling directly into deal registration, we’re giving vendors and their partners the ability to transact in the cloud economy at the speed and scale today’s buyers demand.”
Joe Wang
CEO of Impartner
HyperscalerGTM: The unified partner-to-marketplace solution
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