Committed cloud spend have reached a record $469 billion, with over $165 billion tied to Microsoft. Microsoft’s customer commitments and thriving cloud marketplace business significantly contribute to its nearly $4 trillion market cap.. Combined transaction volumes of the top three cloud hyperscaler marketplaces are projected to reach $85 billion by 2026.
Microsoft, as a major contributor to the partner ecosystem, gives ISVs major reach through its Marketplace.
But many ISVs still struggle with Microsoft’s Partner Center—complex workflows, unclear contracts, scattered reporting, and tricky metering.
Labra removes this friction. Our new Microsoft Marketplace capabilities are now fully integrated into the Labra platform, matching the seamless experience AWS sellers already have.
In one unified UI, you can manage Reseller Offers, contracts, metering, and revenue—all while syncing with your CRM and partner workflows.
Unlock Complete Marketplace Suite
So far, you could only share Microsoft Marketplace Private Offers through Labra.
That changes today. Now, you can:
- Create and manage private offers with flexible pricing (absolute and discounted) and installment options.
- Oversee contracts with clear visibility into buyer and reseller pricing terms, EULAs, and key metadata.
- Run metering operations to validate usage records, submit them seamlessly, and capture activity logs.
- Access revenue and disbursement insights, including payout status, invoice details, and CSV exports.
- Stay on top of performance through dashboards and real-time notifications on critical events and pipeline health.
Enjoy a unified, intuitive UI experience that keeps all your cloud marketplace operations simple, transparent, and efficient.
Engage Partners and Scale With Reseller Offers (MPPO)
Resellers play a vital role in driving scale on Microsoft Marketplace, opening the door to new customers and faster growth. With Labra, ISVs can now handle reseller offers (MPPOs) directly in the platform, from creation through acceptance.
- Pricing and terms can be tailored to the buyer’s needs.
- Expirations are easy to manage with proactive alerts.
- Every stage of the reseller journey is visible in one place.
Labra unifies these workflows so you can engage partners, extend reach, and accelerate revenue—without switching tools or managing offers manually.
Excel With Integrated Workflows
The major challenge in marketplace operations is keeping your sales/CRM teams in sync with marketplace status. It’s not enough to simply send out offers.. You need that to feed back into CRM workflows so your sales, account, and renewal teams know where deals stand. With these new updates,
- Your offers and contract statuses are automatically synced to your CRM.
- Teams can see in real-time when an MPPO is accepted and when a buyer’s purchase is completed.
- Get insights into pipeline health, renewal risks, and pending actions—all visible without juggling tools.
That means minimal manual sync work, fewer missed handoffs, and alignment between GTM motion and marketplace operations.
Primed for Multi-cloud Success
With these new upgraded Microsoft Marketplace Capabilities, you have everything it takes to streamline, transact, and succeed through multiple Cloud hyperscaler Marketplaces.
- A unified workspace for multiple marketplaces reduces context switching.
- Consistent UI/UX for easy adoption.
- Holistic reporting across marketplaces helps detect trends and optimize your cross-cloud GTM strategy.
- Flexibility to purchase via Microsoft or AWS.
Ease of Adoption
With AWS and Microsoft Marketplace in one platform, sellers can manage Microsoft deals using the same workflows they know from AWS. No extra training—just a consistent, simple way to handle transactions, contracts, and metering from day one.
Gain Visibility With Revenue Insights and Notifications
Labra provides clear, real-time visibility into every stage of your Microsoft Marketplace operations.
From Labra’s Revenue Insights page, you can track revenue and disbursement in real-time and monitor performance through intuitive dashboards, and receive timely notifications on key events.
This transparency ensures teams stay informed, act quickly, and make smarter decisions across their cloud marketplace initiatives.
Cloud marketplace revenues are soaring, and multi-cloud is the norm. ISVs that move easily across platforms gain a clear edge.
Labra now fully automates Microsoft Marketplace—covering MPPOs, private offers, contracts, metering, revenue, dashboards, and CRM workflows—so you can streamline operations and focus on growth, not managing tools.
Take control of your Microsoft Marketplace journey!
Book a demo now.
