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It’s time to move on from manual co-sell referral forms to intelligent referral submissions.

Anyone co-selling with Cloud Hyperscalers knows the tedious process of managing hundreds of referrals, which can easily take up a significant portion of your day and lead to back-and-forth with partner sales teams due to incomplete fields or errors. Furthermore, understanding and filling in essential data in all the mandatory fields requires information from multiple sources that may not be readily available.

Labra’s new intelligent referral submissions solve that for you. We provide you with an intelligent approach to referral filling powered by Labra AI that understands your data as well as Hyperscale Co-sell logic, paving the way towards creating complete, validated, and partner-ready co-sell referrals within seconds.

All teams Co-selling on Labra will see improved accuracy in referral submissions, with fields validated as per hyperscaler partner requirements, and a faster process. Allowing you to free up time that you spent filling forms and achieve success through faster approvals, and more closed-won opportunities.

Customer details enriched by Labra's AI

One-click Completion with Enrichment Engine

Missing company details in your referrals can be completed in just one click. You’ll see a badge “Filled by Labra AI” on top of the section once it is filled using AI. Fields like company name, country, city, postal code, industry, etc., are auto-enriched.

Works Both on Incoming and Outgoing Referrals

Enriched data adds to your co-sell efforts in both incoming and outgoing referrals. That’s why Labra’s new AI Enrichment transforms your referral workflows in both incoming and outgoing referrals.

Consistent Enrichment Across All Referrals

Consistent enrichment ensures every referral stays complete and accurate by using your predefined Mapping Templates and default values to automatically fill missing fields across hyperscaler Co-sell operations. When mappings aren’t available, the system intelligently gathers verified information from public sources to maintain data quality.

Note: You’re always in control and can review, edit, or reject any AI-enriched value.

Unified Experience Across Hyperscalers

Our AI-assisted referral submission workflow understands the specific needs of your hyperscaler partner (AWS) and ensures data in each field is validated to match the hyperscaler requirements. Combining this with Labra’s unified CRM-integrated co-sell experience across hyperscalers provides improved efficiency.

Streamlined Cloud Co-sell just got even faster and more efficient with Labra AI-powered auto-enrichment. Transforming your incomplete referral forms into partner-ready submissions in seconds, ensuring every deal is enriched, validated, and one step closer to closing.

Try out Labra for Co-sell today.