Big day at Labra—and a big leap forward for Cloud Commerce.
Today, we’re introducing a major platform update that makes Cloud GTM more intelligent, automated, and integrated than ever before. From AI-powered buyer insights to SEO tools for your marketplace listings and streamlined reseller workflows—this release is packed with powerful new ways to simplify your go-to-market motion. The new Labra platform capabilities enable sellers and partners to work better together with these innovative features:
- Buyer Propensity Scores powered by Labra Intelligence
- Marketing SEO Package enhancing your marketplace listing
- Integrated Reseller workflows to grow with your channel partners
And it’s all available right now, across both our Web App and Salesforce experience along with our new brand logo and colors.
State of Cloud Sales today
Cloud Marketplaces have gone from niche to mainstream, becoming the preferred buying channel for thousands of businesses worldwide. With global cloud marketplace transactions projected to cross $100 billion.
This explosive growth is being driven by the rise of hyperscaler partner programs and changing buyer behavior. As more companies standardize procurement through marketplaces, sellers are being pushed to adapt—fast.
Labra’s announcements today help businesses achieve scale, speed, and explosive growth while leveraging real-time intelligence features, marketing levers, and channel networks.
This shift in the market underscores the need for well-integrated, purpose-built solutions—exactly what led to the inception of Labra, and what continues to drive our vision for the future of Cloud GTM.
How Labra started and our scope for the future
Labra launched in 2021 to solve a specific problem: syncing co-sell opportunities between CRMs and AWS ACE. Since then, we’ve expanded far beyond a point solution. Today, Labra powers listing, co-selling, marketing, reseller management, and compliance—across AWS, GCP, and Microsoft.
Labra’s end-to-end integration and guidance throughout the Cloud Sales lifecycle have helped companies of all sizes scale their revenue without the grunt work.
Our results speak for themselves:
- 90% reduction in deal cycle time
- 2x+ increase in marketplace-driven revenue
- $1.25B+ in pipeline managed
- 3-month ROI for the vast majority of customers
Alongside partners like Ibexlabs, Archera, and nClouds, we’ve shipped industry-first features like AWS container listings and free AWS Marketplace listing for SaaS. Now, we’re building what’s next.
Launching today
We’re building beyond the horizon—bringing together AI-driven intelligence, partner-focused capabilities, and powerful tools for modern marketers. Here’s what’s new in Labra today.
🎯 Labra Intelligence: Sell Smarter with Propensity Scores
Know which accounts are most likely to close—and on which cloud. Labra Intelligence gives your team Propensity to Buy scores across AWS, GCP, and Azure.
Purpose-built for cloud commerce, these scores use:
- Transaction likelihood on cloud marketplaces
- Hyperscaler relationships and budgets
- Co-sell readiness and historical behavior
Each score is updated regularly and integrated directly into your CRM. No guesswork. Just actionable insights that help your reps focus where it matters.
📈 Labra for Marketing: Turn Visibility into Revenue
Search Ranking: SEO for AWS Marketplace
Get discovered faster with Labra’s Search Ranking tool—an industry-first feature that tracks and improves your organic visibility on AWS Marketplace.
Key capabilities:
- Live keyword rankings for your listings
- Competitor comparison tools
- Weekly trend graphs
- Quick content recommendations
Buy with AWS: Custom Storefronts That Convert
Boost conversions with branded CTAs like “Buy with AWS” or “Request Private Offer” across your site. No engineering required.
Early results:
- 233% increase in AWS Public Offers within 30 days
- Streamlined AWS billing
- Custom branding and CTA analytics
Whether you’re managing one listing or many, Labra helps you attract, engage, and convert buyers through smarter marketplace marketing.
Make Your AWS Marketplace Listing Work Smarter—Not Harder
Labra for Marketing is Built for Marketplace Growth
Labra has always been about making cloud commerce simpler. With Search Ranking and Buy with AWS, we’re bringing that same philosophy to marketing. Whether you’re managing one listing or many, Labra gives you the visibility, tools, and conversion levers to improve discoverability and close more deals.
🛎️ Labra for Resellers: Simplify Channel Sales
Now supporting a whole new set of users: your Channel Partners and Resellers.
Labra for Resellers provides a centralized, no-code platform for managing offers, authorizations, contracts, and revenue insights—all from a single dashboard.
Highlights include:
- Unified view of reseller authorizations
- Easy offer creation and renewal tracking
- Automated alerts on key contract events
- Custom pricing and discount structures
- Multi-currency and multi-year deal support
ISVs can now onboard, manage, and support their reseller networks with far less friction—and far more visibility.
To win in the marketplace, sellers are embracing product-led-growth (PLG) and ecosystem-led-growth (ELG) strategies—powered by data, automation, and real-time insights. Labra’s latest capabilities are built to support exactly that.
It’s been an exciting start to the year 2025 – along with these key new capabilities, we have launched several key improvements to our Co-sell and Cloud Marketplace both on Labra and our Salesforce UI. We are excited to work with our partners, customers, and community as we continue to reshape the future of Cloud Commerce.
Conclusion
The future of Cloud GTM belongs to innovators who move fast, automate where it matters, and build strong partnerships.
This new chapter for Labra is all about helping you do just that—with intelligent insights, seamless integrations, and the tools to scale without friction.
We’re not just imagining the future of Cloud Commerce. We’re building it—together with you.
