Udemy, a leading online skills marketplace and learning platform, wanted to leverage its AWS partnership through Cloud Marketplace and co-sell.

By using Labra’s ACE CRM Integration and process automation, they have been able to make their Cloud Marketplace transactions and co-sell process more efficient and elevate the experience for their partnership teams. This simplified the internal workflow for Udemy and facilitated better collaboration between Sales, Partnerships, and Finance teams enabling them to move faster and improve their partnership with AWS.

Udemy is the world’s largest online skills development and validation marketplace and learning platform where learners can take expert-created courses focused on the most in-demand professional and technical skills. To date, Udemy has helped over 77 million learners gain skills across more than 250K courses and over 4000 topics. Through Udemy Business, Udemy provides on-demand, immersive, and group learning solutions for enterprises to upskill their employees.

As an AWS Partner Network (APN) member, Udemy and AWS already provide immense value to each other. Udemy has a valuable partnership with AWS and has seen a significant boost in sales as a result.

Udemy and AWS have a successful co-sell relationship, with over 5,000 opportunities shared between them. 16% of referrals from AWS to Udemy and 17% of referrals from Udemy to AWS have been successfully launched by leveraging the Labra platform.

Integrating the AWS Marketplace listing with Labra has helped Udemy channel more transactions, streamline the private offer process, and sync opportunities between the APN ACE portal and Salesforce seamlessly and further strengthen their AWS partnership.

Udemy sees AWS as an important strategic partner and vice versa. Udemy is a proud member of the APN. The Udemy Business solution is built on AWS to ensure that the platform is secure, reliable, and scalable for our customers.

To AWS, Udemy Business offers a great learning solution that is dependable, scalable, and easy to use and is essential to helping companies upskill their teams on over 200+ AWS products and services.

Udemy Business also provides courses in leadership, management, and other technical skills to several other companies in the AWS partner network. This breadth and richness of content delivered at pace is the value that Udemy brings to companies starting from small teams to enterprise clients.

“Before we implemented Labra for Co-sell, our entire AWS Partnership was handled by a single person who was tasked with being our resident AWS expert. He shared all opportunities with ACE himself, maintained the opportunities himself, and connected Udemy AEs with AWS AEs one by one, all by himself. Once we implemented Labra, it removed the need to share or maintain opportunities ourselves.”

“We used to spend hours a week sharing opportunities with AWS in bulk using ACE. Labra has given our Partnerships team all that time back literally with the click of a ‘Submit to AWS’ button,” expressed the Udemy team.

Udemy witnessed a notable difference in managing opportunities after implementing Labra. Labra facilitated the collaboration between Sales, Partnerships, and Finance teams when creating, issuing, and tracking private offers (POs). Through Labra’s Salesforce App, all three departments had complete visibility into every stage of the private offer process within Salesforce, a platform they were already comfortable using.