For CRM users engaged in AWS co-selling, accessing and utilizing critical Segment and Is_Greenfield data points has often been a challenge—hindering reporting, analytics, and workflow automation. Labra’s latest feature eliminates these obstacles, enabling seamless integration and leveraging of essential fields like Customer Segment, and Is_Greenfield directly within the CRM.
Understanding the Key Fields
- Is_Greenfield Field:
This field identifies whether a customer’s company qualifies as net-new business to AWS. Such qualifications unlock AWS incentives, which can be strategically used during pricing discussions to enhance competitive advantages and strengthen relationships. - Segment Field:
This field categorizes customers into groups such as Startup, Enterprise, SMB, or ISV. These classifications help focus outbound efforts and better align strategies with customer-specific needs.
Who Benefits?
This feature is designed for Labra users leveraging the Labra app for AWS co-selling. It empowers sales teams with valuable data insights, enabling them to optimize strategies, improve collaboration, and streamline workflows.
Key Enhancements
- Enhanced Data Accessibility
Accessing Is_Greenfield and Segment fields from AWS Partner Central was previously complex and time-consuming. Labra’s feature integrates these fields into the CRM, streamlining their use for reporting and workflow automation. - Tailored Reporting Options
Users can now incorporate Is_Greenfield and Segment fields into custom reports, allowing for more precise filtering of opportunities and targeted sales pipeline management.
Key Benefits
- Streamlined Decision-Making:
Leverage insights from Is_Greenfield and Segment data fields to inform strategic pricing and planning discussions. - Enhanced Targeting:
Utilize segmentation data to fine-tune sales strategies, ensuring alignment with specific customer needs. - Improved Efficiency:
Save time with easier access to critical data fields, enhancing reporting.
Use Cases
Labra’s new feature shines across various scenarios, including:
- Comprehensive Reporting:
Incorporate Customer Segment and Is_Greenfield fields into detailed reports for better visibility into sales and co-selling efforts. - Workflow Automation:
Build custom workflows based on these fields to optimize sales pipeline management and ensure seamless operations.
Proven Success with Early Access Users
Organizations such as Ibexlabs have already reaped the benefits of this feature, reporting significant improvements in AWS co-selling outcomes and more informed decision-making processes.
To set up the new fields on your CRM, contact your Labra Account Manager for more details.
Grow your AWS Co-sell
