Bridging the Gap: Empowering SaaS Innovators with No-Cost Cloud Marketplace Listing

In today’s competitive SaaS landscape, having your product available in the buyer’s preferred purchase channel is crucial. One of the fastest-growing B2B software procurement channels is the Cloud Marketplace. The big three platforms (AWS, Microsoft, and GCP) handle billions in transaction volumes. Committed cloud spending is expected to cross $500B by mid-2026. Yet, for many startups, the path to these marketplaces is paved with high costs, time investment, technical hurdles, and complex processes. That’s where we come in.

At Labra.io, we’re breaking down these barriers and offering what we do best at no cost to eligible startups. The Labra Platform accelerates your Cloud Marketplace listing process and enables startups to compete at the same level as industry giants—without any cost, engineering, or process overhead. 

By choosing the marketplace-first approach, startups can see significant growth in their revenue, accessing a channel that shortens sales cycles by up to 40% and opens doors to enterprise customers with pre-approved budgets.

This blog goes over some reasons why SaaS leaders should consider Cloud Marketplaces, what the usual challenges in your journey look like, and how Labra.io Marketplace accelerates your listing and success.

Cloud Marketplace for SaaS vendors

Cloud Marketplaces are a platform where you can list and sell a variety of solutions from SaaS to Container products to professional services. SaaS is by far the most popular category with over 7,000 product listings in the three big Cloud Marketplaces.

1. Richer deal sizes – Transactions on the Cloud marketplace can be counted against the pre-committed cloud spending for the buyer. This incentivizes the buyer to buy longer contracts and larger deals.
2. Faster procurement cycle – With streamlined offer flows, standardized EULA, and custom pricing options, Cloud Marketplaces make procurement much faster.
3. Tap into enterprise spend commitments – With over $370B in committed spending, Cloud Marketplace is the best place to find enterprise customers.
4. Streamlined billing – SaaS vendors don’t have to go through the struggle of integrating payment platforms. The low transaction fee on Cloud Marketplace makes it a desirable option for vendors.
5. Verified products for buyers – The strict technical and security checks for the Cloud Marketplace ensure buyers don’t have to worry about the risks of any purchase. Further offerings like Vendor Insights from AWS are an easy way to showcase your security posture to potential buyers.

Why now?

The best time to be on the Cloud Marketplace was two years ago. The second best time is now. Don’t let this moment slip by. Tap into the potential of Cloud Marketplace and leverage the various benefits shared above.

Cloud Marketplaces also have inbuilt mechanisms to incorporate channel partners and resellers. Who drive a significant portion of the Marketplace revenue. Getting on the marketplace sooner and building partner relationships has a serious multiplier effect.

Traditional B2B SaaS channels are struggling due to their complexity, longer deal close times, and changing buyer behavior to more digital channels. These are due to factors like companies having too many internal reviewers and cost constraints on subscription products.

Challenges to list on Cloud Marketplace

Listing on the Cloud Marketplace is the first step to leveraging the Cloud Marketplace GTM channel. This often also becomes a barrier to entry for startups for the following reasons. 

1. The cost involved in integration – Integrating can be expensive in terms of engineering and sales team’s time commitment. This is usually a hard ask at startups with limited resources.
2. Effort navigating marketplace complexities – Navigating the marketplace for the first time can be a difficult task. Cloud providers’ documentation is unclear, and customer support can be limited and take time. This isn’t sufficient for companies looking to move fast and grow in the marketplace.
3. Aligning internal teams – Internal company alignment between their teams from marketing, sales, technology, and finance, is crucial to drive an effective Marketplace-driven growth strategy.
4. Training sales and alliance teams – Educating sales teams to sell using Marketplace management portals takes time and requires them to juggle between multiple systems.
5. Compliance and technical reviews – The process is crucial but can be time-consuming, especially for newer companies. The duration and complexity depend on how well development practices are followed and the specific compliance requirements of your industry.

Due to these challenges, listing and selling on Cloud Marketplace is seen as a challenge and companies miss out on the benefits of it.

Listing using the Labra.io platform

With Labra, you get a faster, streamlined, error-free Cloud Marketplace listing experience built for your success.

1. Onboard to Labra in just 5 minutes
2. Effortless self-serve marketplace listing
3. Guided steps with examples
4. Collaborate with your team members from within Labra
5. Close your first Marketplace deal in a matter of days
6. Unlimited scalability with deep CRM integrations and enterprise-grade security

Start your Cloud Marketplace journey for Free

By offering the starter tier for free, we are eliminating the cost hurdle that comes in your Cloud Marketplace journey.

This risk-free approach lets you test out if Cloud Marketplace works for you. The best and fastest way to list on the marketplace.

*The Starter tier is available for free for a limited time only and is subject to certain conditions. To check usage limits, please check our pricing page.