AWS Marketplace has transformed how software vendors scale, sell, and innovate. AWS offers Partner Programs designed to accelerate sales cycles, optimize go-to-market strategies, and maximize revenue to support this ecosystem.
What is the AWS Partner Network (APN)?
The AWS Partner Network (APN) is a global community that gives partners access to technical, sales, and marketing support. By leveraging APN programs, companies can boost visibility, reach more customers, and close deals faster.
Here’s a breakdown of four key AWS Partner Programs that drive results:
AWS ISV Accelerate Program
The AWS ISV Accelerate Program is an exclusive co-sell program for Independent Software Vendors (ISVs) with solutions running on or integrated with AWS.
Key benefits:
- AWS Sales Support: Work directly with AWS account managers to promote your offerings to AWS customers.
- Co-Sell Engagements: Gain visibility into customer opportunities and enterprise buyers.
- Revenue Acceleration: Financial incentives for AWS sales teams to promote your solution.
- Technical Validation: Enhance credibility and customer confidence through technical validation.
Who Should Apply? ISVs with high customer demand and AWS-aligned solutions.
AWS Marketplace Channel
AWS Marketplace Channel streamlines sales for ISVs and channel partners, simplifying customer procurement.
Key benefits:
- Channel Partner Private Offers (CPPO): Authorize resellers to extend custom prices through AWS Marketplace.
- Seller of Record Model: AWS handles customer transactions, billing, and payments.
- Customized Pricing and Terms: Offer tailored deals directly through AWS Marketplace, making closing deals with enterprise customers easier.
Why It Matters: Enables ISVs to resell solutions while maintaining customer relationships.
APN Customer Engagements (ACE) Program
The AWS APN Customer Engagements (ACE) Program is a program for collaboration with AWS sales teams to align sales efforts.
Key benefits:
- Joint Sales Engagements: Partner with AWS to co-sell solutions.
- Lead Sharing: Access AWS’s CRM, track opportunities, and align with AWS sales reps.
- Incentives and Funding: Unlock funding to support proof-of-concept and marketing initiatives.
Who Should Join? AWS-integrated solutions looking to increase sales efficiency and collaborate with AWS sales teams.
AWS Global Startup Program
The AWS Global Startup Program is an invite-only initiative designed for venture-backed startups that have achieved product-market fit and are looking to scale rapidly with AWS support.
Key benefits:
- Dedicated Support: Access AWS Partner Development Managers and Solutions Architects.
- Go-to-Market Acceleration: Co-marketing programs, startup-focused events, and promotional opportunities.
- Technical Support and Credits: Promotional credits, architecture guidance, and access to AWS Partner Solutions Architects.
- Co-Sell Enablement: Engage with AWS sales teams to accelerate deal cycles.
Who Should Apply? Startups that are venture-backed, have validated customer demand, and are looking for AWS-supported scaling opportunities.
Final Thoughts
AWS Partner Programs provide ISVs, resellers, and startups with the tools they need to grow faster and sell more effectively. By leveraging these programs, businesses can expand their reach, shorten sales cycles, and maximize revenue potential.
Ready to unlock the potential of AWS Partner Programs?
Labra simplifies the process of accessing and maximizing these programs, helping ISVs, resellers, and startups accelerate growth and revenue through AWS Marketplace.
